Project: Big R Tree Services Website Redesign (Squarespace)
Challenge: Big R Tree Services, a local arborist company, needed a website refresh to improve user experience, generate leads, and reflect their unique brand identity.
My Approach (Graphic Design & UX/UI):
User-Centered Design & Navigation: I prioritized user experience by designing a website with clear and intuitive navigation. This ensures potential clients can easily find the information they need, from specific tree services to contact details.
Lead Generation Forms: I strategically placed easy-to-find contact forms on each service page. This streamlines the lead capture process, encouraging visitors to inquire about Big R's services directly from the website.
Unique Branding & Visual Design: Leveraging Big R's existing logo design, I crafted a unique and cohesive visual identity for the website. This visual language sets them apart from competitors and reinforces their brand in the local market.
Squarespace Implementation: I implemented the website design using Squarespace, a user-friendly platform that allows Big R for easy updates and future content management.
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