Project: Wild Earth Weddings Elopement Guide Refresh
Challenge: Wild Earth Weddings, a destination elopement photography business, needed to refresh their elopement guide for potential clients. Owner Cara wanted the guide to be both informative and engaging, providing key planning details and showcasing her photography style.
My Approach (Design & UX/UI):
Information Architecture & User Flow: I focused on reorganizing the elopement guide content for optimal readability and user flow. This ensured potential clients could easily find the information they need, from initial planning stages to booking a session.
Responsive Design Layouts: I created separate layouts optimized for both web and mobile viewing experiences. This prioritizes a seamless user experience regardless of device.
Visual Design & Storytelling: I leveraged Cara's stunning photography throughout the guide, weaving a visual narrative that captures the essence of elopement photography and Wild Earth Weddings' style.
User Engagement: I incorporated design elements that encourage user engagement, ultimately leading potential clients towards booking a session with Cara.