Wild Earth Weddings Guide
Client Overview
Wild Earth Weddings, a destination elopement photography business, sought to refresh their elopement guide to better serve potential clients. Owner Cara envisioned a guide that was not only informative but also visually engaging, showcasing her unique photography style and inspiring couples to choose Wild Earth Weddings.
Creative Direction & Execution
To achieve this vision, I focused on a user-centric approach, prioritizing both aesthetics and functionality:
Intuitive Information Architecture: I carefully reorganized the guide's content, ensuring a smooth and intuitive user flow. This allowed potential clients to easily navigate through key information, from initial planning considerations to booking a session.
Seamless User Experience (UX): I designed the guide with responsive layouts optimized for both web and mobile viewing, guaranteeing a seamless and enjoyable experience across all devices.
Visual Storytelling: I strategically incorporated Cara's breathtaking photography throughout the guide, creating a captivating visual narrative that showcased the beauty and allure of elopement photography and highlighted Wild Earth Weddings' distinct style.
Engaging User Interactions: I incorporated design elements that encouraged user interaction and ultimately guided potential clients towards booking a session with Cara.
