Serket: Website Redesign & Digital Asset Branding

Client Overview

Serket, a Eugene, Oregon-based company specializing in the design and manufacturing of protective apparel and personal equipment solutions for those who protect and serve in the Armed Forces and Law Enforcement, sought to enhance their online presence with a redesigned website and a cohesive digital brand identity.

Creative Direction & Execution

As the lead UI Designer, I played a pivotal role in the website redesign process.

• UI Design & User Experience (UX) Enhancement: I was responsible for the design and development of the website's user interface, focusing on creating a visually appealing and user-friendly experience for website visitors. This involved:

  • Information Architecture: Reorganizing website content to improve navigation, making it easier for users to find the information they need about Serket's products and services.

  • User Interface Design: Creating wireframes and prototypes in Adobe XD to define the layout, visual hierarchy, and interactive elements of the website.

  • Visual Design: Developing a cohesive visual language that reflects Serket's brand identity, emphasizing durability, reliability, and the commitment to serving those who protect and serve.

• Collaboration with Development Team: I closely collaborated with the web development team, effectively communicating design specifications and ensuring the final website accurately reflects the intended design vision.
  
  Impact: The website redesign resulted in a significantly improved user experience, enhanced brand consistency, and a more effective online presence for Serket.