CrewBoss Branding

Client Overview

CrewBoss is a leading manufacturer of firefighter apparel and protective gear, trusted by emergency responders across the globe. With decades of experience, the company is renowned for its durable, mission-ready solutions tailored to meet the demanding needs of those working in extreme environments.

My Role

As Creative Manager and Graphic Designer, I led the brand refresh, directing all aspects of visual identity, marketing collateral, and packaging. I also oversaw creative direction for photoshoots, ensuring imagery aligned with the brand’s updated aesthetic and storytelling.

Process Highlights

• Refreshed the logo to establish a modern, iconic identity for firefighter apparel.

• Oversaw photoshoots to capture authentic, impactful visuals for use in marketing materials.

• Designed packaging materials, including hang tags, shipping boxes, and stickers.

• Created a tradeshow backdrop for CrewBoss's largest industry event.

• Developed print and digital assets, catalogs, and other marketing collateral aligned with the brand’s identity.
  

Process

1. Research: Conducted competitive analysis to identify opportunities for brand differentiation.

2. Logo Design: Crafted a modern, professional logo reflecting the strength and trust firefighters require.

3. Packaging: Designed cohesive packaging that enhanced the unboxing experience and reinforced the brand’s premium positioning.

4. Marketing Collateral: Created catalogs, brochures, and digital campaigns to support product launches and promotions.

5. Environmental Branding: Designed tradeshow backdrops and banners for high-visibility impact at industry events.
   

Results

The refreshed branding enhanced CrewBoss’s market presence, ensuring consistency across all touchpoints. The cohesive identity increased brand recognition, improved tradeshow engagement, and strengthened customer trust.