La Phoenix Shop Branding

Client Overview

La Phoenix Shop is a brand created by Diego Salas, drawing inspiration from his rich Mexican heritage. I was tasked with developing a brand identity that captured the essence of Salas' vision: a brand that is lively, vibrant, and steeped in tradition.

Creative Direction

To achieve this vision, I opted for a design language that embraced bold colors, intricate patterns, and symbolic elements that resonated with Mexican culture. This approach aimed to create a brand identity that was both eye-catching and culturally significant.

Branding Materials

I translated this creative direction into a cohesive brand identity system, including:

• Logo Design: A logo that effectively communicates the brand's essence and serves as the cornerstone of the brand identity.

• Social Media & Online Shop Wallpapers: Eye-catching wallpapers that extended the brand's visual language across La Phoenix Shop's social media platforms and online store, creating a unified and engaging customer experience.